Marketing Analyst in Burbank, CA at APEX Systems

Date Posted: 11/7/2019

Job Snapshot

Job Description

Job #:  996589
Senior Analyst, Web Analytics (Contract)

Qualifications:


• BA/BS degree required in statistics, economics, mathematics, or other quantitative discipline. Advanced degree preferred.

• 1-3 years’ experience in a quantitative business analytics role, online analytics experience preferred

• Experience in the analysis of large data sets to develop insights and learnings (data mining)

• Strong analytical skills with understanding of statistical techniques: hypothesis development, designing tests/experiments, analyzing data, drawing conclusions, and developing actionable recommendations

• Experience building statistical models such as linear regression, logistic regression, time series, etc. 

• Experience with statistical analysis and BI software such as SAS, SQL, R, Python, and Tableau highly preferred. 

• Knowledge of visual techniques for data analysis and presentation

• Knowledge of current issues within the online media industry, such as attribution, data collection, targeting and privacy.

• Ability to work independently and in a team environment

• A self-directed individual who operates with focus and discipline


Description:

The Senior Manager of Analytics will develop our analytics strategy, data collection, analysis, and reporting. You are a strategic thinker with strong analytical skills who will develop reports, analyze trends, present research and findings to a cross-functional team, and recommend improvements. You will ensure site experiences are continually optimized to drive growth while identifying and prioritizing optimization and A/B testing opportunities. This position requires extensive experience with online, consumer-facing properties and a deep understanding of analytics, good user experiences, and what drives conversion and retention. 
Major Responsibilities/Function:


• Track, report and analyze website analytics and customer behavior to identify trends and put a spotlight on pain points impacting our customer.

• Work with the Analytics Manager and the media teams to create measurable online objectives and key performance indicators.

• Perform data mining, statistical analysis, and predictive modeling to identify actionable business insights.

• Generate insightful visualizations that help tell a story.

• Monitor and analyze digital marketing performance through reports and dashboards.

• Provide ad hoc analytical support as needed.

• Functional knowledge of multivariate testing to determine statistical significance and provide insights and findings that support changes to our website’s functionality, marketing practices and navigation.
Responsible for using analytic methods to implement business solutions and to support management decision-making.
 
 
 
 
 
 
 
 
EEO Employer
Apex Systems is an equal opportunity employer. We do not discriminate or allow discrimination on the basis of race, color, religion, creed, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, political affiliation, union membership, or any other characteristic protected by law. Apex will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law. If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation in using our website for a search or application, please contact our Employee Services Department at 844-463-6178-6178.