Marketing Automation Specialist in Raleigh, NC at APEX Systems

Date Posted: 5/19/2018

Job Snapshot

  • Employee Type:
    Contractor
  • Location:
    Raleigh, NC
  • Job Type:
    Other
  • Experience:
    Not Specified
  • Date Posted:
    5/19/2018

Job Description

Job #:  841474

If interested, please contact Holly Yeary at hyeary@apexsystems.com

Job Title: Marketing Automation Specialist 

Length: 10+ month contract

Location: Raleigh, NC


Responsibilities:
- Design, build, maintain and troubleshoot marketing automation logic for segmentation, nurture programs, drip programs and re-engagement programs
- Create emails and coordinate landing page and form builds to assemble various nurture programs
- Support efforts to define and build segmentation criteria to manage contact lists for programs, including troubleshooting and maintaining flow logic
- Document operational and nurturing processes, programs, procedures and integration with other tools
- Work with team to develop and maintain nurture reporting methodology, reports and dashboards, including overall performance and engagement metrics
- Assist with global nurture and promotional email related project management between Digital Strategy, Campaigns, Field Marketing and Marketing Operations; including project scope, planning, scheduling and timeline

Qualifications:
- Bachelor’s degree in marketing, business, or related field
- 4+ years of related work experience in B2B demand generation
- 2+ years of marketing automation experience
- Strong knowledge of marketing tools like Eloqua and Marketo
- Thorough knowledge of Salesforce.com desirable
- Advanced knowledge of demand generation techniques and email fundamentals, including understanding of the buying cycle, personas and lead progression
- Strong project management capabilities and ability to translate business requirements into technical specifications
- Comfortable working in cross-functional teams and collaborating with internal peers and stakeholders
- Detail-oriented and problem solving project manager with ability to explain/diagram complex solutions
- Ability to manage multiple projects simultaneously

 

 

 

 

 

 

 

 

 

EEO Employer

Apex is an Equal Employment Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law. Apex will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law. If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation in using our website for a search or application, please contact our Employee Services Department at employeeservices@apexsystemsinc.com or 844-463-6178.