Marketing Data Specialist in Milford Mill, MD at APEX Systems

Date Posted: 11/10/2019

Job Snapshot

Job Description

Job #:  1016757

Apex Systems is actively sourcing for Marketing Data Specialists in Windsor Mill, MD to support one of our government integration clients on a DOD supported program. If you are in the market and would like to learn more, please email Bob Myers at
Role: Marketing Data Specialist
Client: Global IT Consulting Firm
Duration: Long term 1+ year rolling contract
Location: Windsor Mill, MD
Salary: Competitive
Our client has an opening for a Marketing Data Analyst/Specialist with strong working experience using Google Analytics. Candidates must have an understanding of analytics coupled with specific channel knowledge: Including web, social, paid search, SEO/SEM, email. Strong reporting and visualization skills are required to assist aligning outcomes to strategic goals and metrics-driven business decisions.
Duties and responsibilities:
  • Assist in optimizing digital campaigns, website experiences and ad spend through analyzing performance metrics, data, and trends.
  • Monitor, analyze and spot trends across digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
  • Monitor web analytics tools and assist in providing insight and analysis monthly on trends.
  • Ensure the flow of campaign and visitor data through various stages of web and digital user journey is streamlined and tracked
  • Collaborate with the marketing team, and other teams to develop, execute and analyze results for digital marketing campaigns
  • Must be able to synthesize data from multiple sources to spot and report trends and outliers
  • Assist in reporting on organization performance utilizing standard reporting and visualization tools (Google Analytics, Google Tag Manager, Tableau, Google Data Studio, Excel and Datorama)

Required qualifications to be successful in this role:
  • Experience with Google Analytics and other reporting and visualization tools such as Google Tag Manager, Tableau, Google Data Studio, Excel and Datorama
  • Strong proficiency with MS Office applications, have excellent grammar skills and a strong attention to detail.
  • A degree in Media management or Broadcasting is desired

EEO Employer
Apex Systems is an equal opportunity employer. We do not discriminate or allow discrimination on the basis of race, color, religion, creed, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, political affiliation, union membership, or any other characteristic protected by law. Apex will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law. If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation in using our website for a search or application, please contact our Employee Services Department at 844-463-6178-6178.