Marketing Specialist I in Mountain View, CA at APEX Systems

Date Posted: 6/5/2018

Job Snapshot

Job Description

Job #:  854303

Mountain View, California

USA 94043


** No C2C Candidates will be considered**

This role reports into the Customer Relationship Marketing (CRM) Product Marketing Manager within the Hardware Marketing team that manages a family of products. .

As a Campaign Manager, CRM for Hardware Marketing you will:

- Implement and execute strategies that drive measurable growth in adoption, engagement & loyalty for our hardware products.

- You will work closely with stakeholders across marketing, product, customer experience, support and engineering teams, as well as outside agencies/vendors, to design and deliver communications and experiences that educate, inspire and delight customers at key moments in their customer life cycle across multiple touch points.

- You are passionate about driving engagement and optimizing customer lifetime value across all stages of the customer life cycles.

- You're an expert at juggling multiple priorities and managing input and expectations across key stakeholders.

- You are equally comfortable writing copy and reviewing creative designs as you are drawing actionable insights from analyzing data.

- You are a self-starter who can work in a rapidly-changing industry, tolerate ambiguity, and lead cross-functional teams through influence.

- You demonstrate problem-solving leadership with limited oversight.

This role is part of a fast-paced marketing team where strong business strategy and communication skills are critical to success.

Overall Responsibilities:

-Launch and manage all aspects of bringing campaigns to market including design, development, testing, measurement, reporting, etc.

- Maintain a forward-looking customer communications editorial calendar that aligns with the product road map and promotions calendar.

- Implement segmentation strategies, message matrices, welcome and onboarding strategies, cross-sell and upsell plans, testing/optimization plans, customer retention and winback plans, across multiple channels and geographies.

- Develop and maintain strong cross-functional stakeholder relationships across multiple levels and coordinate timely feedback & approvals.

- Manage external agencies and vendors to produce and launch timely campaigns across multiple geographies that are on brand and within budget.

- Pull together a standardized performance reports for stakeholders and update them on a regular basis.

Job Requirements

- BA/BS degree or equivalent practical experience in any related field.

- Must have 3-5 years of email marketing experience

- Experience in B2C direct or digital marketing, with demonstrable experience in lifecycle marketing.

- Manage different marketing channels (push notifications, inApp notifications and direct mail)

- Must be highly organized and have strong project management capabilities and attention to detail; can execute effectively and deliver high-quality work against tight deadlines.

- Strong familiarity with email best practices and other digital marketing strategies (re-targeting, social, in app)

Nice to Have Skills/Not required:

- MBA, MS or other advanced degree in any field

- Experience in Push notifications is a plus

- Agency experience is a plus, or experience managing creative agencies in the design and development of digital campaigns across multiple geographies.

- Proficiency working with spreadsheets and strong powerpoint presentation skills.

- Customer-focused marketing or consulting professional with a strong track record of creating and managing end to end marketing campaigns that drive measurable growth in customer retention/loyalty.

- Distinctive problem-solving, strategic thinking, and analytical capabilities.

- Demonstrated capacity to roll out highly personalized, data-driven marketing campaigns using iterative A/B test designs.

- Exceptional interpersonal skills; experience successfully collaborating with cross functional teams; strong written and verbal communication skills.

Job Type: Contract

Salary: $70.00 /hour