Salesforce Functional Business Analyst in Orlando, FL at APEX Systems

Date Posted: 2/10/2020

Job Snapshot

Job Description

Job #:  1047255
Apex Systems, the nation’s 2nd largest Information Technology staffing firm, has an opportunity for a Functional Analyst to work for a large manufacturing company in Orlando.  This is a long term contract position with an opportunity to go full time for the right candidate.  The client offers a variety of perks, including a flexible schedule and the opportunity to work with the newest technologies. This Functional Analyst - Salesforce will be joining an existing team but will need to be able to work on his/her own and take ownership of the project. The technical landscape consists primarily of Salesforce marketing platform, Pardot, Marketo, Eloqua, and GDPR.
Applicants must have 5+ years of experience working as a Functional Analyst for the Salesforce platform. Candidates must have experience with Salesforce marketing best practices, and the ability to document user requirements (User Stories, Process Flows, Acceptance Criteria, etc).  If interested in this position or any other Business / Functional Analysis opportunities in the greater Central Florida area, send a resume to Sara Wisneski, Senior Professional Recruiter in Apex’s Orlando Office -
Required Experience
  1. Functional Analysis with Salesforce
  2. Understanding of Salesforce marketing best practices
  3. Experience documenting requirements: user stories, process flows, acceptance criteria
  4. Experience with either Pardot or Marketo
  5. Experience utilizing JIRA
  6. Agile experience

Preferred Experience
1.  Salesforce certifications
2.  GDPR
Responsibilities Overview of the Salesforce Functional Analyst:
  • Administration and management of Marketing integrations, routing, fields, apps, and functionalities within Salesforce
  • Optimization of lead scoring and distribution methodology to ensure quality leads are routed through marketing automation/Salesforce and notifications are sent to the sales team, increasing efficiencies and conversion rates
  • Bring to the table a thorough knowledge of best practices and processes for marketing automation and ensure these are in place to maintain the integrity of the Pardot data and garner the best results from campaigns
  • Assist Marketing with segmenting and leveraging the marketing database for greater campaign efficiency and effectiveness
  • Implementation of new nurture programs for local and regional marketing campaigns which target all stages of prospect development and various use cases and verticals
  • Ensure required data is captured at all customer touchpoints and accurate synchronization between Marketing Automation Platform and Salesforce dashboards
  • Leverage Salesforce and Marketing Automation tools to create dashboards and reports to track the ROI of marketing activities and ensure effectiveness and continued investment
  • Analyze these reports and data and provide recommendations for marketing effectiveness

  • 5+years of professional experience
  • Bachelor'sdegree
  • Hands-on-experience with Pardot or Marketo required
  • Experience in Salescloud Salesforce platform
  • Experience working with Agile Software Development Methodologies (Jira)
  • Excellent understanding of data dependencies and design for journeys and campaigns
  • Excellent verbal and written communication skills and the ability to build and maintain trusted relationships with a diverse group of team members, managers, and subject matter experts
  • Ability to work independently and in fast-paced environment with tight deadlines, with minimal supervision
  • Strong collaboration skills to work with cross-functional teams (in-person or remotely) - ability to drive consensus and
  • Strong sense of ownership and self-starter; quickly able to dive in, assess opportunities and propose solutions
  • Prepare and facilitate meetings/requirements sessions
  • Strong business analysis ability - from eliciting requirements and developing user stories with acceptance criteria
  • Ability to easily create relevant artifacts/ business documentation such as:as-is/to-be process and data flows


•Please note that as a contract employee of Apex Systems, you’d be eligible for Health, Dental, Vision and Life Insurance; Short Term Disability; Hospitalization Coverage; Direct Deposit; Weekly Pay Periods; Training and Development Programs; and our Referral Program.

EEO Employer
Apex Systems is an equal opportunity employer. We do not discriminate or allow discrimination on the basis of race, color, religion, creed, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, political affiliation, union membership, or any other characteristic protected by law. Apex will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law. If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation in using our website for a search or application, please contact our Employee Services Department at 844-463-6178.