Sr. Digital Marketing Manager in Charlotte, NC at APEX Systems

Date Posted: 6/27/2018

Job Snapshot

Job Description

Job #:  834176

Apex Systems is looking for a Senior Digital Marketing Manager to join a large Healthcare client in Charlotte, NC.

Essential Functions
•   Develops strategic and measurable digital marketing plans for an entire business unit; takes into account the overall system strategy along with the business goals and objectives of the service line.
•   Responsible for identifying target audiences and finding ways to reach them online 
•   Executes complex digital media plans across multiple digital channels
•   Manages paid display and search, SEO/SEM, email, and social media 
•   Analyzes and optimizes all digital channels based on market research and customer analytics
•   Oversee the management of multiple, complex projects in a fast-paced environment
•   Offers innovative solutions to achieving objectives and overcoming problems.
•   Builds tagging and tracking plans for digital assets and possess the ability to recommend tracking plans based on campaign goals
•   Evaluates and refines the consumer experience across multiple channels and touch points; leads work to optimize the website and collaborates with internal partners to ensure that the consumer experience is consistent across all digital channels
•   Keeps updated on current issues and best practice standards in the rapidly evolving marketing, digital, and technology landscape
•   Ability to collaborate effectively with both internal and external partners. Experience working in a highly matrixed organization
•   Directly leads a team of digital marketing professionals. Supports a culture of teamwork, learning, innovation, and accountability. Coaches and inspires teammates to achieve professional, developmental goals.
•   Ability to establish strong working relationships and be seen as a trusted partner and digital marketing expert among business unit leaders.
•   Able to educate and inform others about digital marketing and communications strategies and tactics as well as business drivers, barriers, key performance indicators and return on investment.
•   Evaluates department processes to ensure optimal efficiency and accountability and makes recommendations when improvements are needed.

 

 

 

 

 

 

 

 

EEO Employer

Apex is an Equal Employment Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law. Apex will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law. If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation in using our website for a search or application, please contact our Employee Services Department at employeeservices@apexsystemsinc.com or 844-463-6178.